March 2012 The Paint Spot Newsletter

Were you all able to digest all the Waterborne verb age? Basically all you need to understand from last months newsletter is, you don't have to use waterborne paint ..PERIOD! This whole subject has been several things to me, but most notably it has been a Humbling experience. I say that because I was Hell bent and extremely passionate about using, selling, and defending waterborne paint. I worked long and hard to separate the good from the bad, fact from fiction, and find the absolute most cost effective product that would take us into the waterborne world . After all that, not to mention all the cars and trucks I painted at Slix, and all the upgrades I spent money on just to do so (and believe me, my cost was way cheaper than yours would have been) I have to say to all of you that I WAS WRONG! This revelation didn't really occur to me until I started noticing that all the companies that had waterborne (except ..PPG, DuPont, and Sherwin Williams) changed directions and were working on developing lower VOC solvent paint. When I questioned why they were doing this, the response was (and this was from two different companies) there is too much cost associated with the conversion to waterborne . That not only the chemistry was more, but that waterborne painters were hard to come by, and that converting a solvent based painter to waterborne was met with a great deal of resistance. They also said that the justification was almost non existent in that not only was waterborne NOT mandated in Texas, it wasn't mandated anywhere in the U.S. at all! Here s the best part: Apparently the Big Boys spent tons of money on new factories and the technology for the production of water based paint. Since the chemistry was totally different, the existing plants could not be used. As a result of these expenses, the big three are all looking at you to get their return on investment. Here s what I have to say about that ..well if the big boys spent all that money on the H2o, then surely Matrix and Lusid had to do the same thing, didn't they? No, they both invested in already existing tried and true technology. Pretty damn smart if you ask me, and also the reason that both Matrix and Lusid are so reasonably priced. Now to think that I saw a perfect opportunity to GO GREEN, and to do it prior to ever being told too, and in a cost effective way as well. Then right in the middle of doing it (and after I d spent a small fortune on the paint line) I find out that the same old POLITICAL BULLSHIT that got Lacquer paint, and R-12 Freon condemned, was happening all over again. It s no damn wonder this country is in the shape it's currently in! Instead of using common sense and looking for the most economical way to get where you need to be, they reinvented the wheel which has a direct effect on your cost (somebody s got to pay for this) and will ultimately decrease your profits. Now to make up for the lost profit you (we) will eventually have to pass that on to the customer (if the insurance companies allow us to) which completes the inflationary cycle. And for what? Wasn t the original plan to lower VOC S and take better care of our environment? And haven't we just learned how easy that was to do without reinventing the wheel? This is why it's so important to become rich! If you do, and you're lucky enough to form a big company like PPG or DuPont (for example) you can literally buy any change you want. Doesn t matter how much money you spend, the suckers you con (scare) into buying your product will pay you back, and then some. Think of this: in the case of PPG, does it make good business sense to pursue waterborne regardless of whether or not it was mandated? Would it also make sense to take advantage of our ignorance regarding VOC s and compliance? The answer is about as simple as it could possibly get

YES!!!!!!!! When I heard that the big boys weren t even interested in lowering the VOC s in their solvent based paints it could only be for one reason . They spent way too much money on waterborne! So why would they opt for that when lowering the VOC s on existing paint was obviously doable? I ll tell you why, and by the way it involves our willingness to be manipulated and lied to by these people. They know that they can push (and manipulate) us into not only returning the massive investment they made in a new system, but reward them with windfall profits once we're hooked and have paid back the initial investment. Consider this; once you ve made the switch, not only will it be way too costly to go back, but your ability to use Matrix as a direct drop in for DBC

ONLY IF YOU LET IT!!!!! What I've just said, and all the technical / legal information contained in last months newsletter is being given to you in an effort to keep you informed in the hope that you don't get suckered into making a decision that you ll regret. It is also provided in stark contrast to the blatant lie that's being spread around this area by a certain salesman who s stating that Waterborne is mandatory in two years . You ll have to change soon so it might as well be now . I'm here to tell you that based on what I've been told (and I should know, since I actually sourced out last months newsletter to a professional who s job it is to know) that he doesn't think waterborne will ever be mandated. The mission for The Paint Spot has always been to protect your profit margins by changing the way business is done in our trade. I have worked non stop to expose scams and unfair business practice where ever I saw it, and this issue is just the most recent. This is your warning; make this change and you are without options! You are at their mercy, and even I won't be able to help you without offering you Gen 2o or Aqualution which in my opinion would be a costly and unnecessary mistake for you. Stay with what you know even if it's DBC from a competitor, and you ll keep your options open. If and when the federal and local governments should decide on outlawing a specific technology, I will be the first one to tell you as well as provide a good, reliable, and cost effective alternative. In the mean time, let the bugs get worked out of the H2o, and let the full development of waterborne get perfected. After all, having the base coat be the only part that's waterborne is totally stupid. It s like wiping half your ass! For those of you who are interested in being well within compliance (even if this were California, which it's not), advertise gone Green (like the water guys), not spend money on upgrades, and virtually not make any changes in habits, tools, paint style, or employees, here s the answer .Matrix LV ! You cannot tell the difference between the LV and the regular base coat that you're already familiar with. These LV toners can replace your existing MPB or MSB toners and turn you into a low VOC shop. The same lines that are currently in the accushade program will also have an LV version. Like always, Matrix didn't dump an existing formula and force you to use a new more expensive one, they gave you even more options

IT S WHAT THEY DO!!!!!!!!!! Furthermore, if you wanted to go all the way with the LOW VOC theme, there s a large selection of clears, cleaners, and primers to choose from as well. I will include with this newsletter, a copy of the actual Accushade screen showing you all the options you have with Matrix that virtually no other paint company can rival. I will define what each option relates to in other brands, i.e.; UC = UK (house of kolor)

Last but definitely not least, The Paint Spot is having its Customer appreciation day or as Brian Lynch has dubbed it .. Our Second Annual Grand Opening on May 2, 2012. That s a Wednesday, and all the vendors (some new ones) will be here along with the keg beer, raffles, give aways, demos, and the pig roast (compliments of Haywood Evans). The Paint Spot will also unveil our own product that actually has a patent pending. If you were here last year, you know you won't want to miss this event. And if you weren t here, you missed out on a great show! We will prepare an official flyer notifying you in the upcoming weeks.

RPB= To compare with Omni Plus or Nason Full Base would give them way too much credit. Different binder but same toners as MPB RSB= To compare with Omni or Nason again would be too much credit. Different binder but same toners as MSB MIP= Matrix interior Premium. SEM or PPG s UCV and I'm not sure if they still have that or possibly something else?

MTS= This is a total mystery to all at Matrix. Kent Gardner may have been the only person to know ..God rest his sole.

The rest are standard items that you can highlight tech sheet and there you ll find a complete description of the product and how to use it. Note: With the exception of Aqualution (which is a stand alone system) and some of the LV toners, all the above options are available on 1 Matrix mixing bank. It would take at least seven other mixing systems (banks) and a House of Kolor distributorship to equal one Matrix system! Are you starting to see why all the other paint companies have nothing good to say about Matrix? As long as they can keep you from learning just how much you can do with Matrix, then they can continue to sell you their over priced products. The only problem with that mentality is . sooner or later the cat s gonna get out of the bag (like right now with this newsletter)! PAGE